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Moving Canadians Forward

 

Cashco's 2024 Pathway Report

Discover how we're transforming lending through empathy, innovation, and client-centric design.

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Built for Real Life. Backed by Purpose.

More than 50,000 Canadians found a way forward with Cashco this year. 
Not through handouts, but through real support—delivered with care, built with intention. 
Smart, supportive lending. Products that solve real problems. Because when financial tools are designed for real life, they don’t just offer relief—they create momentum.

Making Credit Work for Canadians

By the end of 2025, up to 7.2 million Canadians could be locked out of traditional credit. Cashco chose to lead, not follow—reimagining inclusion for borrowers often overlooked. We went beyond credit scores, using real-life data to make fairer, more human decisions.

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Digital First. People Always.

We launched MoneyUp, a challenger product built for today’s financial reality. 
 It doesn’t replace Flex or Payday Loans—it widens the path for underserved Canadians. 

With trust-based lending, smart decisioning, and tools grounded in real life, MoneyUp grows with our clients—helping them build stronger, healthier relationships with money. 

 

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Product Impact

170,000+ loans. $123.8 million delivered. Over 50,000 clients moved forward. Every number tells a story of resilience. Behind each loan was a real moment of need—and a solution that put financial support within reach for people often left out of the system. 

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A Culture That Cares

Put 1 million Canadians on a path to financial health. 
This isn’t just about numbers—it’s about impact.

Financial health means dignity. It means resilience. To get there, we lead from within. Our five core values guide how we work, how we serve, and how we stay accountable—to each other and to those who trust us.  

 

Designed for Life

When traditional credit doesn’t work—or new rules push more people out—Cashco steps in with inclusive lending that meets real-life needs. 

Our Flex Loan offers up to $7,000 with structured payments over 60 months, giving clients time and space to rebuild. The Payday Loan bridges urgent gaps with fast access and high approval rates, especially in emergencies. And our very own Lift Loan supports those who need funds to when regulatory repayment restrictions can't serve due to statutory holidays. Our products work for real lives, real stories.

Each product is built to move clients forward—with dignity, stability, and the support they deserve. 


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Thank you for walking this pathway with us.

We publish this report not because we have to—but because transparency is part of how we lead.

In a year of change, we chose to build with purpose—creating tools that meet people where they are.

We’re not just a lender—we’re shaping a new category called FinHealth, rooted in financial inclusion, client-first lending, and the belief that everyone deserves to be seen.

Join Us in Shaping the Future of Finance

Explore our full 2024 Pathway Report to learn more about our initiatives, client stories, and vision for inclusive financial services.

Download the Full Report